TECHNOLOGY BROKER
TECHNOBROKER
Technology investment management helps industry solve the problems of attracting new technologies, and sometimes determine what problems they have. The solution to this problem is offered by a technology broker, his goal is to become the very technological bridge, as well as to provide the necessary financial and consulting support in the development of an innovative product, taking into account the needs of a corporate customer. A technology broker is primarily a business representative. Of course, he must understand the product that sells, in this case, high technology. But it is much more important to be able to diagnose the problems, needs and tasks of the client in order to know for sure what solution to offer him and at what moment. A technology broker knows everything about the client: how the technological and marketing chains of potential consumers are arranged, from supplies, components to post-warranty service. And this is a completely feasible task, since the number of consumers of new technologies is limited, and technological processes within the same industry are fundamentally similar. Therefore, the main task of a technology broker is to competently manage information and build successful communication with developers and with the client. This is an understanding of the technological component of the projects under consideration, the ability to analyze and rebuild business models, if necessary, and see the real commercial potential of the product being developed. The technology broker organizes work to protect intellectual property and pay the developer royalties.